Sweet sorrow: lolly lovers lament Starburst’s departure from Australia

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Australian lolly lovers are lamenting the loss of the fruit-flavoured chew Starburst, with the distributor Mars-Wrigley confirming they have discontinued the brand.

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Once a star of birthday parties and movie nights, the sweet’s absence from shelves was only noticed in early August, when a TikTok lamenting the disappearance attracted 270,000 views and over 1000 comments.

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Once a star of birthday parties and movie nights, the sweet’s absence from shelves was only noticed in early August, when a TikTok lamenting the disappearance attracted 270,000 views and over 1000 comments.

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TikTok creator Nariman Dein described her inability to find the Starburst lollies as “a conspiracy theory”

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In response to the attention generated by the video, Mars-Wrigley released a statement confirming the departure was reality, not conspiracy.

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“Our Starburst® products are imported from Europe and like many businesses that are importing products from overseas

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the brand has been exposed to supply chain difficulties and rising cost pressures over the last two years,” a spokesperson for the company said.

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the brand has been exposed to supply chain difficulties and rising cost pressures over the last two years,” a spokesperson for the company said.

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“After reviewing all options, we’ve made the difficult decision to discontinue the brand in Australia from June 2022.”

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A spokesperson for Mars-Wrigley confirmed to Guardian Australia that the brand’s discontinuation was a long-term business decision, and not a short-term viral marketing strategy.

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The decision to cease importing Starburst comes after a steady decline in popularity. Woolworths dropped the line from its range in 2015, followed by Coles in 2018.